Creative Director – FOODKICK
Directed an in-house creative team and collaborated with external partners to launch FOODKICK, a one-hour grocery delivery service powered by FreshDirect. Oversaw the design and management of all aspects of pre- and post-launch branding and promotion, including visual design, welcome and engagement communications, collateral, email, direct mail, packaging systems, vehicle graphics, out-of-home advertising, and social media content.