Creative Director – FreshDirect Led an in-house creative team of six designers, copywriters, photo studio staff, and content creators to deliver cohesive messaging across multiple channels, including email, SMS, push notifications, video, out-of-home advertising, events, social media, print, and employer branding. Optimized creative strategies, resulting in a 27% increase in email click-through rates and a 15% boost in overall customer retention. Directed multiple creative campaigns, contributing to a year-over-year increase in new customer acquisitions. Managed external agencies and partners while streamlining creative workflows for approvals, cost estimates, photography planning, and asset creation, reducing production timelines by 23% and ensuring on-time, detail-oriented delivery across cross-functional teams.